Know your competitive position at a glance.
One number tells you how you're doing. Three sub-scores tell you why. A dollar figure on every gap tells you what fixing it is worth — before you fix it.
The Health Index
One number. Three sub-scores. Zero ambiguity.
We score every merchant store on the same four dimensions, weight them by impact, and roll them up into a single number from 0 to 100.
Your Health Index
72
Healthy with leakage
Pricing
40%68
Catalog
30%81
Velocity
20%74
Coverage
10%62
Quantified opportunity
- Pricing — 14 SKUs undercut by ≥3% on Noon$1,840 / mo recoverable
- Catalog — 47 products with <3 images vs benchmark of 5++8% conversion lift
- Coverage — 6 top competitors not yet tracked in your categoryAdd to scope
Why one number
Dashboards lie by omission. The Health Index doesn't.
01
One score forces honesty
A 50-chart dashboard hides the weak spot in green pixels. A single number can't. If you're at 72, you're at 72.
02
Sub-scores point to the cause
Pricing 68, Catalog 81, Velocity 74, Coverage 62. The weakest one tells you which lever to pull this week.
03
Dollar quantification kills paralysis
'Improve pricing' is advice. '$1,840/mo recoverable from 14 undercut SKUs' is a Monday morning task.
04
A trend line you can defend
Show the score to your CEO weekly. They'll understand it. They'll trust the trend. They'll fund the work.
Stay in the loop
Briefings every morning. Alerts the moment they matter.
Daily AI briefings
Every morning at 7am local time, Claude reads what changed overnight — competitor price moves, your stockouts, new products in your category — and writes a 200-word brief in your inbox.
- Plain-language summary, not a CSV dump
- Three actions ranked by dollar impact
- Shared link if you want to forward to your team
- Available in EN / AR / FR
Real-time alerts
The undercut you don't see is the one that converts away. Pulse fires alerts the moment a competitor crosses a threshold you set — by email, soon by Slack.
- Price-drop alerts (% threshold per category)
- Stockout alerts on competitor SKUs you match
- New-product alerts in your category
- Severity-coloured: critical · warning · info
Why this matters
The merchants who track win the merchants who don't.
73%
Of online shoppers globally compare prices on at least two sites before buying. If you're not tracking, you're already losing the comparison.
PwC ME Consumer Insights, 2024
48h
Average time merchants take to react to a competitor undercut without monitoring. Pulse closes that to hours.
MelQart internal study, 2025
9 of 10
Pulse customers say the Health Index changed how they run their weekly trading meeting.
Pilot cohort, 2026
Coming inside Pulse
Pricing was the first signal. Marketing is the next one.
We're extending Pulse beyond price. Subscribe to your competitors' newsletters, track their public social posts, watch their Meta ad library, and see every campaign beat in one timeline — automatically structured, searchable, and tied back to the SKUs they're pushing.
Every move your competitors make.
Email captures, Instagram & TikTok scrapes, Meta Ad Library, optional SMS opt-ins. One feed per competitor, one global timeline.
Plug MelQart into Claude.
Generate an API key in Settings → MCP, paste it into Claude Desktop or ChatGPT, and ask "how am I doing vs my competitors today?" — get a real answer from your live data.
Every merchant makes the next one smarter.
Each merchant who joins brings their tracked competitors. The catalog compounds with every signup — by the time you arrive, your category is already mapped.
The next step
Tracking is half the battle. Acting is the other half.
Pulse tells you what's happening. Atlas does something about it.
Atlas
Protect your margin daily.
- Auto-pilot pricing within your guardrails
- Multi-agent intelligence runs
- ML-powered repricing
- Apply or draft — your call
Compose
Make your catalog the moat.
- AI-rewritten product titles
- Structured descriptions
- Image alt-text + SEO meta
- One-click push to Shopify
See your Health Index in 60 seconds.
Run a free audit on your store. No credit card. No replatforming. The number is yours to keep.