Issue №01·Tuesday, April 28
What's moving in your category, right now.
MelQart is a live competitive feed for e-commerce. Every price change, every stockout, every new listing — surfaced the moment it happens, ranked by dollar impact, and acted on within your guardrails. Pricing teams used to react in days. We do it in seconds.
14 currencies·4 platforms·always on
Shopify · Salla · Zid · Vendure
- UNDERCUTnoon.comApple iPad Air 11 · 256GB-8.2%14:57
- STOCKOUTgoldenscent.aeLa Mer Crème de la Mer 60mlOOS14:54
- LISTINGmodanisa.comEid 2026 collection drop+4714:52
- UNDERCUT6thstreet.saAdidas Samba OG · 42 EU-12.5%14:48
- PROMOsephora.saDior Sauvage 200ml — site-wide-20%14:43
- RESTOCKmokacigars.comCohiba Behike 56 · box of 10+114:39
- UNDERCUTjarir.comiPhone 17 Pro · 256GB-4.1%14:35
- STOCKOUTlulushop.comPremium dates · 1kgOOS14:30
We see this. So you can act on this.
The loop
Track. Act. Create. One loop, three products.
Every signal Pulse picks up flows directly to Atlas, which acts within the guardrails you set. Compose closes the loop by turning your catalog itself into the moat. Buy them as one. Use them as one.
01 · Track
Pulse
Know your competitive position at a glance.
02 · Act
Atlas
Protect your margin, daily, on auto-pilot.
Min margin
22%
Max ±/24h
±5%
Mode
Apply
Scope
3 cats
Last 24h: 12 drafted · 8 applied · 4 manager review
03 · Create
Coming soonCompose
Make your catalog the moat.
Before
ARTURO FUENTE 77 SHARK
After Compose
Arturo Fuente Añejo No.77 ‘The Shark’ — Aged 4 Years
7:00 a.m. local
What lands in your inbox Monday morning.
A 200-word brief. Not a CSV dump. Three things that happened. Three things to do. A single dollar number on each. Written by Claude, structured by us, ranked by actual impact on your margin.
- Plain-language summary — a paragraph a human would write, not a feed of rows.
- Ranked actions — three moves with rationale and dollar impact.
- Shareable link — forward to your CEO or category manager in one click.
Your Monday brief — 3 moves to make this week
From Atlas at MelQart·7:00 a.m.·Just now
Three of your top categories saw quiet weekend movement, but cigars is the watch item. noon.com dropped Apple iPad Air by 8.2% on Friday, and goldenscent.ae went out of stock on La Mer — both windows where conversion shifts within hours, not days.
#1Match noon's iPad Air drop within ±2% — preserves competitive position without margin cost.
$1,840 / mo recoverable
#2Push La Mer ranking on your PDP grid while goldenscent is out — capture the lift before they restock.
+8% conversion
#3Refresh Cohiba listings — Compose draft is ready for your review.
—
The numbers
The cost of doing nothing is documented.
We don't cite research to flatter ourselves — we cite it because the merchants who treat continuous monitoring as table stakes win.
2-3%
Without monitoring
Margin lost silently each quarter to undercutting you don't see.
With MelQart
Pulse surfaces every undercut within hours; Atlas drafts the counter-move within your guardrails.
McKinsey · Pricing in Retail · 2024
24h
Without monitoring
The window in which a competitor's undercut converts unmonitored sales away.
With MelQart
Median time from MelQart detection to draft: 22 minutes. The lift stays capturable.
Forrester · E-Comm Reaction · 2024
+12%
Without monitoring
Conversion lift from PDPs with complete data vs 50%-complete listings.
With MelQart
Compose rewrites titles, descriptions, alt-text and SEO meta in one pass — your catalog in days.
Baymard Institute · 2024
Limited early access · global rollout
Stop reacting. Start protecting.
Run a free audit on any e-commerce store, anywhere — or join the waitlist for early access. See the score, the opportunities, the dollar number in 60 seconds.
No card · Live in 14 days · Born in the GCC